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🐙 Happyology is a Lovecraftian-like cult in the fictional universe of Marvel by Marvel Comics.


In the rebooted Marvel Comics, Happyology is a cult which was founded by McTavish on the Internet, dedicated to the undergod Uluath. They took a private yacht to the Pacific Ocean to awaken their deity, with a ritual ceremony. Uluath was awakened and the City Below the Seas rose to the surface, but he was defeated and sent back into slumber by one of Kid Kaiju's creations.